No, my site is not lucrative. I have a reasonably big web site and I think I make about $400/year off it at this point (11/2013).
Used to make more 5 or 8 years ago, from fewer pages, but ad payment rates have decreased quite a bit.
The reasons I often refer to my web pages are:
- Why paste tons of info into a Facebook post, when I can write just a couple of key, concise sentences
and then say "follow this link if you want more details, supporting links, etc". Better for me, better for readers.
- A web page is a richer/easier format than a Facebook post: I can put in lots of links with
appropriate titles, multiple images, control formatting (somewhat). More page-space. And can update it as new info comes in.
- The stuff I put on the web site is available to the whole internet, unlike posts on Facebook. I post on Reddit and Slate, also,
plus people can find my content through search engines.
- I can refer to the info on the page from multiple different posts and comments on Facebook, inside and outside groups.
- The stuff on my site is under my control, as opposed to stuff posted on Facebook. If someone deletes
a thread on Facebook, the info (including my comment) goes poof ! If Facebook decides to close my account,
my info on FB would go poof ! And even if the info stayed available, it would be spread throughout Facebook in
lots of places, and hard to find and get out later. I back up my web site, and the backups are under my control.